INSIDE US
is WHY we behave.
We work to answer your big questions; light a path toward innovation and growth. Through our highly skilled process, we navigate and decode culture and behavior, the motivations and desires that drive WHY we do what we do. From that, we create a sharp articulation to enlighten consumer connection, focus and future possibilities.
Culture Scans
What is culturally happening to your cohort? We look deeply through their eyes, their context, to understand what will help shape attraction and retention. Their stories signal emotional shifts, entrenchment to the past, search to fill a void, or new optimism. It’s these patterns and signals that point to the horizon. This is where we see change.
Bromance Deprivation (a real thing): 75% of American men do not have enough satisfying male relationships, and yet, get more emotional satisfaction out of male friendships vs. romantic.
HUMAN BEHAVIOR STUDY
WHY is your audience behaving, reacting, moving in a particular direction? Knowing WHY they are captivated and drawn to behave will give you the edge to deepen relationships.
We uncover their attachments and decode meaning by creating emotional space and trust. Deep conversations, listening, observation. Using our deep experience with survey, data, 1 on 1 conversation, friend groups, cohort groups, and by reaching people with resonate conversation, wherever they are.
Female Adventure is profound, and affects diverse categories: Did you know that 85% of solo travelers are women? Did you know that women started 1,821 new businesses every day last year? (Nat. Association of Women Business Owners, 3/20)
PROPRIETARY ETHNOGRAPHY
How are your consumers living, behaving – in their homes, at work? What are their beauty routines? Exercise? Cooking? Rituals? How are they watching content? When do they laugh, turn away, discuss, reach for social media?
We observe through traditional visits, digital diaries and/or watch-alongs, self-ethnography to get a granular sense of how people live and interact with product.
